They say that the best things aren’t planned, well I can testify to that. At the start of 2020, I was a Marketing Manager for small business whilst volunteering for local charities. I was happy with the path I was on. At the time I would have said that I wouldn’t change a thing.
How COVID impacted the job market
Then COVID hit and I was made redundant from the role I loved. Though this wasn’t my first redundancy, it was the one that hurt the most because COVID had destroyed the job market for marketers. When it happened before, I pretty much walked straight into another marketing job, but not this time. My life was a total mess. I was only there for nine months so no redundancy. My savings would cover my rent and bills for two months then nothing. To say I was a mess would be a total understatement.
I applied for everything but didn’t get anywhere. In my area, jobs are hard to come by these days. I know I am not the only one who is going through this. Still, it felt very isolating and lonely.
Economy and recession
Attitudes towards the importance of marketing haven’t changed since the 2008 recession. It is still the first business function to go when hard times hit. Whilst history has shown that businesses that invest in marketing during a recession tend to come out of it stronger, it is still seen as an easy way to save money when the hard times hit.
So after a few days of wallowing and feeling sorry for myself, I decided to go freelance and see if it would work out for me. I wanted to help the businesses in my area struggling to recover from COVID by offering affordable marketing solutions. Most small businesses don’t have the budgets required to hire an agency. They either do it themselves when they have time or don’t do it at all.
Opportunities to thrive
So far so good. I have signed a few clients now and they see value in what I am offering them. As someone recently told me ‘if you can make money in a recession, then you can make money after.’
Though we are in a recession, there are still opportunities to thrive. It isn’t an easy journey to take and not for the faint-hearted but it’s an exciting one.